ByteDance, the parent company of TikTok, is shutting down two of its short-video-making apps, Vigo Video and Vigo Lite. The announcement came from a China-based company via a recent in-app notification. And the move is to urge Vigo users to move to Tiktok, which despite its notorious reputation has become one of the most popular apps in the market.
Vigo users recently received a notification from both apps stating that they would be discontinued soon. “I want to thank you for the time you have spent with Vigo. It is you who made us who we are today. We regret to inform you that we will discontinue our service after 31 October 2020, ”read the notification.
Now, before the app closes, ByteDance will allow users of the app to transfer all their content to TikTok. The announcement notification in the app confirmed that “you will be able to show your talent to a large group of friends.” We look forward to seeing you [on TikTok]! “. Users can also manually transfer their “diamonds”, in-app currency, to TikTok.
According to reports, ByteDance wants TeakTalk to put more pressure on its competition than more users in apps. According to one venture capitalist, this move by ByteDance is “quite natural” as the company is trying to focus on an app and “get rid of the distraction”.
A spokesperson for ByteDance recently told TechCrunch that the Vigo apps have already shut down in the Middle East and Brazil. And they will eventually close in every other market in the world.